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Here It Goes Again Ok Go Music Video

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2006 single by OK Get

2006 single by OK Go

"Here Information technology Goes Again"
Here It Goes Again.jpg
Unmarried by OK Become
from the album Oh No
B-side "The Lovecats"
Released September 25, 2006 (2006-09-25)
Studio Gula Studion (Malmö, Sweden)
Length 3:00
Label
  • Capitol
  • EMI
Songwriter(south) Damian Kulash
Producer(s) Tore Johansson
OK Go singles chronology
"Invincible"
(2006) 		"Here It Goes Over again"
(2006) 		"WTF?"
(2009)

"Here It Goes Again" is a song by American rock band OK Become, the fifth single released from their second studio album, Oh No (2005). It was the band's only single to chart on the US Billboard Hot 100 until "I Won't Let You lot Down" in November 2022 and peaked at number 36 on the UK Singles Nautical chart, giving the band their 2d UK top-forty striking. The music video, featuring the band dancing on treadmills, became a staple on YouTube, at i fourth dimension existence one of their nigh watched videos with over 53 one thousand thousand views.

The unmarried's B-side, "The Lovecats", is a comprehend of the song by the Cure and was previously included on the ring'southward Do What You Desire EP and the single "A Meg Means". An alternate version was nicknamed "UK Surf".

Composition and recording [edit]

Written by Damian Kulash Jr., the three-minute "Here It Goes Over again" is set in common fourth dimension at a "Moderately fast rock" tempo of 144 beats per infinitesimal. It is composed in the key of C major, with the song range spanning from C4 to Aiv.[1] Kulash also sang and played the guitar in the original mix, which was produced by Tore Johansson with co-production washed by Eric Drew Feldman, Howard Willing and Ken Sluiter. Andy Duncan was another guitarist on the rails. Other instruments on the recording include drums performed by Dan Konopka and bass by Tim Nordwind. David Carlsson and Petter Lindgård were the song'south engineers, with Jens Lindgård existence the engineering assistant. Recorded at Gula Studion in Malmö, Sweden, it was mixed at The Village Recorder in Los Angeles past Dave Sardy, and finally mastered by Robert Vosgien at Capitol Mastering, also in Los Angeles.[2]

Commercial performance [edit]

On the American Billboard Hot 100 chart, event dated September xvi, 2006, "Here It Goes Once again" debuted at number 87,[3] and past the next week it rose to its peak into the pinnacle xl at 38.[4] The rail lasted a full of 20 weeks.[five] Additionally, information technology reached into the top forty onto the Popular 100 at number 34,[6] likewise as number 17 on the Adult Elevation twoscore[7] and Alternative Songs charts.[eight] "Here It Goes Again" was too a Peak twoscore hit in other countries. On the UK Singles Nautical chart, it debuted at number 36,[ix] while on the Official New Zealand Music Chart its peak position was 28.[ten] In Australia, the vocal began at number 67 on the ARIA top 100 singles chart, and rose to 63 the next week and also topped the Hitseekers chart, which surveys tracks past bands that have non reached into the top 50 of the main nautical chart.[11]

Music video [edit]

The music video of the song is an elaborate functioning of the band dancing on 8 treadmills, arranged in two rows of four and in alternating opposite directions, in a single continuous have. Choreographed and co-directed by the ring and lead singer Damian Kulash'south sister Trish Sie, information technology took a total of seventeen attempts to complete the video.[12] As in the band'southward video for "A One thousand thousand Ways", Tim Nordwind lip-syncs the pb vocals instead of Damian Kulash, following the format from the dance choreographed for the song "C-C-C-Cinnamon Lips", which Tim sings. The video debuted on YouTube on July 31, 2006, and has been viewed over 53 million times. It premiered on VH1's Acme 20 Countdown that same day. OK Get performed the trip the light fantastic routine live at the 2006 MTV Video Music Awards.

The music video won the 2007 Grammy Accolade for Best Short Grade Music Video and the 2006 YouTube awards for About Creative Video.

In "The Must List" on the Baronial 18, 2006, outcome of Entertainment Weekly, the video was ranked number nine: "The votes have been tallied, and this yr'south award for Best Use of Treadmills in an Alt-Pop Music Video goes to... http://okgo.net/news.aspx".[13] In July 2011, the music video was named one of "The thirty All-Time Best Music Videos" by Time Mag.[fourteen]

UK Surf Mix [edit]

During the summer of 2006, the ring recorded a slower version of "Here It Goes Once more" "in their attic".[15] This version, dubbed "Uk Surf" or the "UK Surf Mix", was released on iTunes in the United kingdom the same mean solar day every bit the single. Afterward existence featured in the January 2007 Grey's Anatomy episode "Neat Expectations", it was released in the The states through iTunes on February 1, 2007, as a digital download.

Rails listings [edit]

Credits and personnel [edit]

Credits are adapted from liner notes of the single release.[ii]

Locations

  • Recorded at Gula Studion in Malmö, Sweden
  • Mixed at The Hamlet Recorder in Los Angeles, California
  • Mastered at Capitol Mastering in Los Angeles, California

Personnel

  • Songwriting, vocals, guitar – Damian Kulash Jr.
  • Product – Tore Johansson
  • Co-production – Eric Drew Feldman, Howard Willing, Ken Sluiter
  • Technology – David Carlsson, Petter Lindgård
  • Assistant engineering science – Jens Lindgård
  • Guitar – Andy Duncan
  • Bass – Tim Nordwind
  • Drums – Dan Konopka
  • Mixing – Dave Sardy
  • Mastering – Robert Vosgien

Charts [edit]

Release history [edit]

In popular culture [edit]

According to MTV Games'due south Paul McGooyer, the video game Rock Band helped to spur further interest in the band.[24] The E3 2022 trailer for Lego Dimensions features the song.[25] Parodies of the video have appeared on The Simpsons, The Fairly OddParents, Foster'southward Home for Imaginary Friends, and Kuu Kuu Harajuku (created past Gwen Stefani).[26]

References [edit]

  1. ^ "OK Get – Here It Goes Again Sheet Music (Digital Download)". Musicnotes.com. Alfred Publishing. Retrieved October xvi, 2012.
  2. ^ a b c Here It Goes Once again (European unmarried-sided vii-inch vinyl disc). OK Go. Capitol Records. 2006. ANGES22, 0094637520871. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  3. ^ "The Billboard Hot 100: September 16, 2006". Billboard. Prometheus Global Media. Retrieved September 9, 2014.
  4. ^ "The Billboard Hot 100: September 23, 2006". Billboard. Prometheus Global Media. Retrieved September nine, 2014.
  5. ^ a b "OK Go Chart History (Hot 100)". Billboard. Retrieved September 9, 2014.
  6. ^ a b "Oh No – OK Go Awards". Allmusic. Rovi Corporation. Retrieved September nine, 2014.
  7. ^ a b "OK Go Chart History (Adult Pop Songs)". Billboard. Retrieved September 9, 2014.
  8. ^ a b "OK Go Chart History (Alternative Airplay)". Billboard. Retrieved September 9, 2014.
  9. ^ a b "Official Singles Chart Tiptop 100". Official Charts Visitor. Retrieved September x, 2014.
  10. ^ a b "OK Become – Here It Goes Over again". Top 40 Singles. Retrieved September 9, 2014.
  11. ^ a b c "Issue 870" ARIA Top 100 Singles. National Library of Australia. Retrieved September 24, 2020.
  12. ^ "Hither Goes 'OK Get' Again". CBS News. October 26, 2006.
  13. ^ "The Must List: Baronial eighteen, 2006". Amusement Weekly. Time Inc. August 11, 2006. Retrieved October five, 2014.
  14. ^ Claire Suddath (July 28, 2011). "The xxx All-Time Best Music Videos - OK Get, 'Here It Goes Again'". Time. Archived from the original on September 26, 2011. Retrieved Baronial xix, 2011.
  15. ^ OK Become - news Archived September 27, 2007, at the Wayback Machine
  16. ^ Hither It Goes Once again (United states promo maxi-CD). OK Go. Capitol Records. 2006. DPRO 0946 3 75213 ii 8. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  17. ^ Here It Goes Again (European CD unmarried liner notes). OK Go. Capitol Records. 2006. ANGECD22, 0094637520826. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  18. ^ Here It Goes Once more (Australian CD single liner notes). OK Go. Capitol Records. 2006. 094637520826. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  19. ^ Here It Goes Once more (New Zealand CD unmarried liner notes). OK Go. EMI Records. 2007. 3868350. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  20. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved June 7, 2018.
  21. ^ "FMQB Airplay Archive: Modern Rock". FMQB. Archived from the original on March 22, 2013. Retrieved February 22, 2022.
  22. ^ "FMQB: CHR". FMQB. Archived from the original on March 22, 2013. Retrieved February 22, 2022.
  23. ^ "The ARIA Study: New Releases Singles – Week Commencing 23rd Oct 2006" (PDF). ARIA. October 23, 2006. p. 30. Archived from the original (PDF) on February 23, 2008. Retrieved February 22, 2022.
  24. ^ Gies, Arthur (September 27, 2010). "Rock Band 3: Songs on the Movement". IGN . Retrieved September 27, 2010.
  25. ^ LEGO Dimensions (June 9, 2016), LEGO Dimensions: E3 Trailer - New Adventures Wait!, archived from the original on Dec 13, 2021, retrieved June 15, 2016
  26. ^ Lollapalooza 2011: Q&A with OK Go from USA Today, by Brandon James Smith, published Baronial 3, 2011, retrieved September 27, 2011

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Source: https://en.wikipedia.org/wiki/Here_It_Goes_Again

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